Buyer Behavior Report 2023Buyers expect fast results. Learn to deliver them. Video Player is loading.Play VideoPauseSkip BackwardSkip ForwardUnmuteCurrent Time 0:01/Duration 48:51Loaded: 0.68%00:02Stream Type LIVESeek to live, currently behind liveLIVERemaining Time -48:50 1xPlayback RateChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio TrackPicture-in-PictureFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentText BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentTransparentCaption Area BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDrop shadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsResetDoneClose Modal DialogEnd of dialog window. Opens Fullscreen video Opens FullscreenForewordBuyers forecast spending increasesSellers face challenges5 factorsBuyers see artificial intelligence (AI) as foundational to business strategyLegal teams are increasingly involved with software security and compliance with ITBuyers stick to processes but still succumb to timing pressureBuyers are focused on value, scalability, and ease but priorities shift based on company sizeRecommendations