G2 Investor Solutions Intro

G2 Investor Solutions First-party insights showcasing B2B software momentum, competitive analysis, and customer sentiment. PRESENTED BY Cory Lindsay Account Executive, Investor Solutions (Book a meeting with Cory here)

G2.com Background As needed.

Founding Vision B2B RETAIL TRAVEL JOB LOCAL TECHNOLOGY THEN NOW CONFIDENTIAL Confidential 3

Traditional forms of trust and ...while B2B buyers influence are fragmenting... increasingly rely on peers of buyers trust traditional 4% market research firms and analysts the most. 86% of software buyers use peer review sites consider a provider’s website the when buying software. most trustworthy resource and/or 38% rely on it the most. 2021 Buyer Behavior Report

3M+ G2 is where you North America 1.7M+ Europe 1.9M+ go for software Asia Trusted by buyers and sellers alike 60M+ 120K+ 1.6M+ ANNUAL BUYERS PRODUCTS B2B USER REVIEWS From around the world Across 2,100+ categories More than anyone else! G2: Global Marketplace

G2 Investor Solutions Background As needed.

86% of software buyers across segments use peer 86% review sites when buying software. Source: G2’s Buyer Behavior Survey 2021

Software Growth is Booming G2: Sell More Software Source: Battery Ventures, Software 2019

DaaS democratizes truth - cementing a competitive edge 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 The U.S. alternative data market size, 2016 - 2027

WHAT BUYERS ARE SEEING ● Product info and features from the vendor ● High-level user ratings Data freely available ● Limited user review information on G2.com is just the G2 INVESTOR SOLUTIONS 10X tip of the iceberg ● Software buying trends in the category hierarchy ● More review fields reflecting user sentiment and product experience ● Competitive landscape based on buyer behavior, sector momentum, and company traction

G2 influences millions as the world’s most trusted tech marketplace. 60M+ 128K+ 6+ Minutes Buyers Visiting Validated, Active Average Session Length for Each Year Products on G2.com Buyers on G2.com 1.6M+ 2,100+ 35+ 2019 2020 2021 G2 Investor Number of Verified Number of categories Solutions Customers Reviews on G2.com on G2.com G2 Growth by Year G2: Global Marketplace

G2 Data As needed.

First-Party Datasets that Forecast the Market Sentiment G2 Reviews G2 Buyer Intelligence 1.6M+ 75M+ 48 Different Insights from Enterprises searching on Number of yearly unique page views each of our 1.5M+ G2.com yearly reviews

G2 INVESTOR SOLUTIONS DATASETS G2 Reviews Product reviews that focus on the customer experience ● Most comprehensive dataset in the market with the largest breadth of 2.1k+ categories ● Accurate representation with rigorous verification process ● Provide unique insights to the customer experience ● Generate ideas for product innovation and internal strategic planning ● Summarize an overall picture of the company’s potential for your convenience

G2 INVESTOR SOLUTIONS DATASETS G2 Buyer Intelligence G2 Traffic and G2 Buyer Intent in one dataset. Our proprietary, first-party data connects leading indicators of success in prospective companies from 6M+ unique visits/month on G2.com, from historical data since 2014. ● Category leaders ● Shopping patterns ● Trending products ● Customer sentiment G2 buyer intelligence also digs deep into visitor and visit information, tying searchable surging products and trends to details for more effective tracking of momentum in real-time. ● Visitor information related to their company’s: ○ HQ location ○ Market cap ○ History ○ Revenue ○ Industry ○ Funding ○ Organization size ● Pages visited, at what time, for how long, by whom, and where Almost 10 years of cultivating trust and transparency means data you can count on.

Why Investors Choose G2 As needed.

Leaders in Venture Capital, Private Equity, and Hedge Funds choose G2 Investor Solutions. “[G2 data helps me] see like-for-like “[G2 data helps you] identify very quickly “G2 helps [global VC firm] identify the most company comparisons and companies who a company’s real competitors are promising new venture investments. We use gaining market share versus its peers. It’s before meeting with [its founders]. G2 grids to evaluate market leadership and good at directionality, showing positive Getting this granular data helps you be sector momentum, buyer intent data to power change in revenue and YOY changes.” that much sharper when you first meet a our deal sourcing algorithms, and individual company.” reviews to assess customer satisfaction. “G2 rankings are a leading indicator for future company success, and we know the biggest Data Analyst Investor companies of the future are on G2 today.” Global Hedge Fund Global Venture Capital Firm Partner Global VC Firm

Thank You Cory Lindsay Account Executive, Investor Solutions (Book a meeting with Cory here)