CONFIDENTIAL Outreach Best Practices ● Reviews resulting from a campaign you run will be denoted as being sourced “Direct from vendor” on our site. This is the categorization we must apply when a vendor does its own outreach so that site visitors know a particular review resulted from the vendor’s own efforts. ● You should be reaching out to your entire customer base. Our Community Guidelines state that we reserve the right to remove reviews if we find evidence that a vendor solicited only positive reviews. ● Communications such as a review campaign are subject to FTC regulations, so you will need to bear those in mind should you run your own campaign. ● If you choose to have G2 run your campaign, contact your customer success manager to get started. G2 will gladly run a review campaign on your behalf . All we need is a list of your customers (first names and email addresses) and we will send out the requests for reviews, with no additional work required from your team. If you’d prefer to run your own campaign, please keep in mind: DO THIS Use an email verification tool to assess the health of your customer emails. It’s important to make sure to remove old email addresses to avoid high bounce rates when you launch the review campaign.