CONFIDENTIAL CONFIDENTIAL Outreach Best Practices Example 1 - Highfive Hi [[First Name]], We’re so excited that we are partnered together and we want to thank you for your support of [[Product Name]]. Because we value authentic feedback on our product and service from our customers, would you be willing to write a short review of [[Product Name]] on G2? G2 is an independent review site similar to Glassdoor and Yelp, but for the software people use at work. To say thank you for taking the time to share your feedback, G2 is offering $25 Amazon gift card to the first 20 [[Product Name]] users who complete a review using this link. It takes just a few minutes, and you’ll need to sign in with your LinkedIn account to validate your identity. Please feel free to share with other members on your team if you think they would like to leave comments and receive a $25 gift card as well. Review [[Product Name]] Let me know if you have any questions, and thanks in advance for your feedback! Cheers! [[Marketing Person]] VENDOR RUN REVIEW CAMPAIGN EXAMPLES