The reason behind this similarity could be that SMBs are buying more robust tools to replace multiple free or cheap solutions. Enterprises that already have robust software like ERP or CRM solutions tend to buy cheaper tools to fill the gaps. Cheaper tools might not require procurement and can be bought using credit cards to fill technology gaps. 48% percent of respondents from enterprises said they use credit cards to purchase software. Credit card purchases are quick, and the high percentage of enterprise buyers that use credit cards to purchase may be driving quicker purchase cycles for their companies. Not every enterprise purchase is for a piece of software that’ll be used company wide. The similarity in purchase behaviors between all segments may be down to smaller portions of larger companies (departments, specific teams) handling software purchases for themselves. Software vendors need to make sure that their products’ representation is comprehensive across all potential purchase points, particularly within marketplaces. Vendors have less control over where and how buyers purchase their products, making it more important to have comprehensive implementation and product adoption plans to convince buyers to purchase and renew. Enterprises are purchasing like small and medium-sized businesses (SMBs) While the size and number of purchases vary significantly between small and large businesses, we observed many similarities in their buying processes. The majority of respondents of all company sizes (more than 80%) need less than six months to make a purchase decision of $20,000 or more. Software contract length is also similar for all company sizes. 2022 G2 Software Buyer Behavior Report 8