What’s Inside. 4 Part I: Intent Data 101 5 Intent Data, Simplified. 7 Who’s Ready for Intent Data? 13 How to Craft a Customer-focused Marketing Strategy with Intent. 20 How to Measure the Effectiveness of Intent Data. 22 Calculating the ROI of Intent Data. 23 Part II: How to win with G2 Buyer Intent 24 Understanding the Zero Moment of Truth. 28 The [Intent] Signal Matters. 31 How to Drive Intentional Demand with G2 Buyer Intent. 32 Additional Resources. DEMO ThThe Big Book oe Big Book of Intf Intent ent 33