What’s Inside. 4 Part I: Intent Data 101 5 Intent Data, Simplified. 7 Who’s Ready for Intent Data? 13 How to Craft a Customer-focused Marketing Strategy with Intent. 20 How to Measure the Effectiveness of Intent Data. 22 Calculating the ROI of Intent Data. 23 Part II: How to win with G2 Buyer Intent 24 Understanding the Zero Moment of Truth. 28 The [Intent] Signal Matters. 31 How to Drive Intentional Demand with G2 Buyer Intent. 32 Additional Resources. DEMO ThThe Big Book oe Big Book of Intf Intent ent 33
The Big Book of Intent Page 2 Page 4