25 About the Authors G2 Crowd Heinz Marketing G2 Crowd’s mission is to provide the insights Everyday at Heinz Marketing brings a new business professionals need to gain confidence adventure in the world of B2B sales and in their buying decisions and become more marketing . We are innovators at heart, and successful in their jobs . Our model brings not afraid to challenge convention in order transparency to B2B buying — changing the to deliver the results our customers need . way decisions are made . We are passionate about what we do and We provide B2B Marketers with powerful data strive to promote outcomes rather than just and insights by leveraging over 250,000 verified focus on activities . user reviews read by nearly read by 1 million Visit Heinz Marketing on the web at buyers buyers each month . Our marketing www.heinzmarketing.com and follow solutions give you effective tools to improve us on Twitter @HeinzMarketing awareness, build trustworthiness and get a true understanding of your product’s effectiveness . G2 Crowd products include widgets, research data, reports and upgraded profiles, and give you competitive analysis, content, quality leads, testimonials, and a connection with your actual, verified customers. Visit G2 Crowd on the web at www.g2crowd.com and follow us on Twitter @G2Crowd 2 CROWD
The Impact of Reviews on B2B Buyers and Sellers Page 25