17 The benefits of B2B reviews. What benefits have companies seen from actually using these reviews? Across the board, sellers responded that they’ve seen improvements in: Monitoring customer feedback 1 in 2 C-Suite Gathering testimonials and respondents case studies saw improvement in testimonials/case studies. Increasing brand awareness Generating leads Building and establishing credibility Providing product validation 1 in 3 managers found improvement in Establishing market presence monitoring customer feedback. Analyzing their competition 1 in 3 consultants/ coordinators saw improvement across all areas. 2 CROWD