Recognize that solutions are built to fit better with some companies than others. One size rarely fits all. Some software is designed to help small businesses, while others are amazing solutions for enterprise players. In other instances, a solution is built to excel in a certain business vertical. Discussions with negative reviewers can often lead to a better product fit, more satisfied customers, and perhaps better reviews. Be sure to use filtering options on review sites to get the best data and feedback for your company size, industry, etc. Proactively gather insight on what you can do better. It’s possible that a complaint exposes real problems with your product or service. Use this valuable information to fuel your customer experience feedback look — and don’t forget to thank the brave person who submitted the feedback. Once an issue has been addressed or corrected, reach out and seize the opportunity to ask for an updated review. This is the most important step you can take to help influence future purchasing decisions. 14