B2B software buyers are shopping for a wide range of solutions, from sales and o昀케ce tech to data and APIs Looking at G2's newest categories Top 10 new categories with the most buyer tra昀케c on G2 created within the past year with the highest traffic reveals that businesses Category Pageviews are looking for solutions to automate sales processes (Demo Automation), Demo Automation manage data and APIs (API Platforms, API Platforms Unified APIs, Data Observability), and implement AI for content generation Data Observability (Generative AI, Synthetic Media). Generative AI Cloud-Native Application Protection Platform (CNAPP) Heavy-Duty Repair Synthetic Media Unified APIs Environmental, Social, & Governance (ESG) Reporting Desk Booking Source: G2 data “New categories” counts categories added to G2 between September 1, 2022 and September 1, 2023.