HR Category Insights • Employee retention & attraction tools top HR's priority list Smart job growth – focused on quality, 10 fastest-growing HR categories not quantity – is the name of the game in the HR industry. Total product count YoY percentage increase Helping HR leaders cater to this Talent Marketplace Platforms approach, Talent Marketplace Platforms Talent Intelligence are experiencing the fastest growth across HR software categories — Job Board increasing development opportunities algorithmically. Talent Intelligence tools Corporate Wellness also get a boost, bringing a range of new Freelance Platforms AI tools and psychometric assessments to ensure users get the “right fit” for Whistleblowing jobs the first time. Talent Assessment Payroll Absence Management Employee Recognition Source: G2 data “Percent increase” calculates how much the category grew between Sept. 1, 2022 and Sept. 1, 2023, based on new product profiles created on G2 and added to the category in that timeframe. See methodology in appendix for more details.