Step 4 FOLLOW UP ON From: Ryan Bonnici Subject: Re: [name of new article they published] YOUR OUTREACH Hi [First Name] - any update on the below? It’s totally fine if you’re not interested. Please just let me know before the end of the day since if not, I’ll share it with Reply to the initial email 2 days later 
 [competitive publication] instead. If you could let me know before the end of the week, that would be much appreciated. if no reply (this is pretty standard). And again, feel free to edit as you see fit, since you know your audience better than I do. Mention a competitive publication 
 Thanks — that you will send to if not them. Hi [First Name], Loved your recent article on [article topic], especially your angle around how [reflect on interesting point from article] - I thought 80% of the time the editor will reply that was a really smart way to think about it. within 2 hrs & give a ‘going live’ date. I wanted to connect as I’m a guest contributor for [publication name], @ R Y A N B O N N I C I # M A R K E T I N G E X P O 1 8 @ G 2 C R O W D