STEP
 2 CALCULATE THE BUILDING 
 SMARKETING
 ALIGNMENT MARKETING SIDE NEW 
 CUSTOMERS GOAL = LEAD/MQL TO 
 LEAD/MQL
 CUSTOMER CLOSE % GOAL @ R Y A N B O N N I C I # M A R K E T I N G E X P O 1 8 @ G 2 C R O W D