WHAT Peer Experiences 50% Product ratings or reviews 49% CONTENT
 Expert opinions, reports 45% Best practices 29% DO B2B Survey Results, research 26% BUYERS Customer Case Studies 24% Product Info, features, & functions 16% SEEK How-to-guides, checklists 14% Diagnostics or assessment tools 11% ONLINE? Demos 10% Base: 1001 US and European business technology decision-makers at companies with 100+ employees Source: Using Social Media And Online Communities to Engage With B2B Tech Customers” Forester Research @ R Y A N B O N N I C I # M A R K E T I N G E X P O 1 8 @ G 2 C R O W D