LEVERAGE THE CURIOSITY GAP Donald Trump 
 Donald Trump says 
 You will not believe says something 
 “I want to build a wall what Donald Trump bad, again. to keep people out of wants to do to your the USA.” family. TOO VAGUE 
 TOO SPECIFIC 
 JUST ENOUGH
 I don’t want to click. I don’t need to click. I want to click. @ R Y A N B O N N I C I # M A R K E T I N G E X P O 1 8 @ G 2 C R O W D