POWER OF THE
 CUSTOMER VOICE Transparent Peer Reviews Changing the Game % Peer
 % Word
 % Online
 % Purchasing 53 influence
 48 of mouth
 85 reviews
 84 choices
 of tech buyers 
 of tech buyers 
 of tech buyers 
 of Americans 
 rely on peer report that word of read up to 10 say online reviews recommendations. mouth from peers online reviews influence their frequently changes before making 
 purchasing their business a purchase. decisions. priorities. G2 Crowd is on the cutting edge of the transparency movement – shining a light on software purchases via a platform for modern buyers to interact with peers in an insightful and relevant way. @ R Y A N B O N N I C I # M A R K E T I N G E X P O 1 8 @ G 2 C R O W D