Understanding the B2B BuyerHow to maximize trust at every stage of the purchasing process. Video Player is loading.Play VideoPauseSkip BackwardSkip ForwardUnmuteCurrent Time 0:03/Duration 7:06Loaded: 7.04%0:03Stream Type LIVESeek to live, currently behind liveLIVERemaining Time -7:03 1xPlayback RateChaptersChaptersDescriptionsdescriptions off, selectedCaptionscaptions settings, opens captions settings dialogcaptions off, selectedAudio TrackPicture-in-PictureFullscreenThis is a modal window.Beginning of dialog window. Escape will cancel and close the window.TextColorWhiteBlackRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentText BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentTransparentCaption Area BackgroundColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityTransparentSemi-TransparentOpaqueFont Size50%75%100%125%150%175%200%300%400%Text Edge StyleNoneRaisedDepressedUniformDrop shadowFont FamilyProportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall CapsResetDoneClose Modal DialogEnd of dialog window. Gaining Buyer TrustAwarenessEducationCompareDecisionImplementProductionGather Feedback