CONFIDENTIAL Step 1: Prep your customer list Target a wide base of your customers (different industries and company sizes, older and newer customers, etc.) to get the best representative sample. Outreach Best Practices If you choose to run your own campaign, here’s a step ‑ by-step guide to running a successful review campaign Confirm that your target customers have complete LinkedIn profiles (with photos, connections, and a current employer listed). This increases the credibility and trustworthiness of the reviews. Don’t target only your best customers to reach out to. Having only glowing, 5-star reviews actually makes you look less credible; serious buyers want to see balanced, authentic insights to help guide their decisions. DO THIS Create a spreadsheet with contacts’ first name, last name, and email address; use this for tracking completed reviews later.