CONFIDENTIAL Outreach Best Practices Hi NAME, Thanks for being a customer of PRODUCT. Because we value authentic feedback on our product and service from customers like you, would you be willing to write a short review of PRODUCT on G2? G2 is an independent review site where over one million professionals like you are sharing their opinions on the software they use. It’s similar to Glassdoor, TripAdvisor, etc., but for the software and apps people use at work. To say thank you for taking the time to share your feedback, G2 is offering a $25 Amazon.com gift card to the first 20 PRODUCT users who complete a review. The gift card is from G2, and your eligibility to receive it is in no way conditioned on the content of your review. You can submit your review here (LINK to landing page). It takes just a few minutes, and you’ll need to sign in with your LinkedIn account so G2 can validate your identity. Let us know if you have any questions, and thanks in advance for your constructive feedback! DO THIS Draft and send your first email. Step 2: Craft your email(s) Your email should contain: A link to your landing page. We provide you with a custom landing page featuring your existing reviews and a link that goes straight to your review form, streamlining the review process for your customers. A thank-you offer. We’ve found that offering a small reward motivates users to write reviews. The rewards provided through your contract with G2 should be offered as a thank you for the reviewer taking the time to share their authentic feedback, not as an incentive for writing a positive review. See our Community Guidelines for more. If you aren’t offering a reward, setting a deadline for when reviews must be submitted will help create a sense of urgency and drive higher response rates. A method of confirmation. If you want to track which customers submitted reviews, include instructions for your customers to let you know that they completed a review.