Contents Early post-purchase experience shapes the rest of the 4 vendor-buyer relationship The purchase process is becoming more complex: 6 different points of purchase and a diverse slate of buyers Disjointed trust convolutes the buying process 9 Security innovation is outpacing adoption 12 2022 G2 Software Buyer Behavior Report ii

Video Player is loading.

Play Video

PauseSkip BackwardSkip Forward

Unmute

Current Time 0:01

/

Duration 48:51

Loaded: 0.70%

00:01

Stream Type LIVE

Seek to live, currently behind liveLIVE

Remaining Time -48:50

 

1x

Playback Rate

Chapters

• Chapters

Descriptions

• descriptions off, selected

Captions

• captions settings, opens captions settings dialog
• captions off, selected

Audio Track

Picture-in-PictureFullscreen

This is a modal window.

Beginning of dialog window. Escape will cancel and close the window.

Text

ColorWhiteBlackRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-Transparent

Text Background

ColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityOpaqueSemi-TransparentTransparent

Caption Area Background

ColorBlackWhiteRedGreenBlueYellowMagentaCyanOpacityTransparentSemi-TransparentOpaque

Font Size

50%75%100%125%150%175%200%300%400%

Text Edge Style

NoneRaisedDepressedUniformDrop shadow

Font Family

Proportional Sans-SerifMonospace Sans-SerifProportional SerifMonospace SerifCasualScriptSmall Caps

ResetDone

Close Modal Dialog

End of dialog window.