The Revenue Operations (RevOps) Leader Chief challenge • Gaining reliable intelligence to drive optimal strategies and playbooks, mapping sales segment targets to market need Goals Key metrics • Inform effective pricing • Cost per acquisition strategies to accelerate acquisition and retention • Annual recurring revenue targets • Total contract value • Inform the revenue organization on win/loss • Sales team and individual AE trends and conversion rates goal achievement • Use automation and customer • Meeting SLAs across intelligence to inform new pipeline-generating teams for commercial strategies and optimized growth revenue opportunities Winning with intent data As a RevOps pro, you can gain insights for account and territory mapping, and help inform playbooks. Integrate intent signals with your CRM and other sales tools to help prioritize accounts. You can even structure a tiering system of "best bet" accounts for sales and marketing to align on. Tier A accounts, for example, can include the ideal firmographic profile, along with intent signals that indicate the account is in-market for a solution like yours. ThThe Big Book oe Big Book of Intf Intent ent 1010