The Sales Development Representative (SDR) Chief challenge • Prioritizing higher quality leads, optimizing speed to lead, and consistently hitting SLAs Goals Key metrics • Follow up with inbound leads • Speed to lead with the right message at the right time • Meetings set and held • Set meetings with qualified • Meeting to pipe conversion leads rates • Ensure meetings are held • Contribution to total pipe • Follow lead lifecycle process sourced by SDRs Winning with intent data As an SDR, you can leverage intent to improve the efficacy of your outreach and your team’s ability to source pipeline with in-market accounts. If you have a large volume of inbound interest, knowing which accounts have high intent will change your focus and help you set meetings with more qualified accounts. ThThe Big Book oe Big Book of Intf Intent ent 1111