Calculating the ROI of Intent Data. Return on investment is a priority for any growth marketer, but in an uncertain economy, budgets tighten and marketing teams often feel the squeeze. When you have to make every dollar count, you don’t want to make the wrong choice about where to spend it. So how will an investment in intent data pay off? G2 Buyer Intent is about efficiency and smart growth. It enables your marketing team to run faster, work smarter, and spend valued time on the accounts that can impact your pipeline and revenue. Intent-powered impact at a glance • You can create a more effective content strategy to resonate with your in-market audience. • Drive smarter growth by increasing your return on ad spend with campaigns that meet your prospect where they are. • Build trust with the revenue organization by delivering higher-quality leads. • Increase funnel velocity and impact marketing's influence on closed/won revenue. • Gain a deeper understanding of your prospects and how to differentiate your product as they compare solutions. • Leverage insights from intent data to drive marketing and sales alignment and to partner with your customer success team. ThThe Big Book oe Big Book of Intf Intent ent 2222