How to Craft a Customer- focused Marketing Strategy with Intent. It doesn’t take much convincing that understanding the intent of your prospects’ actions can be beneficial in multiple areas of sales and marketing. Still, few understand how to operationalize and scale the data across the buyer journey. In a recently G2-hosted webinar, B2B marketers were asked what their biggest challenge was when implementing intent data for their business. Overwhelmingly, 68.2% of respondents said creating a strategy around using intent data. It’s clear that the No.1 question on many marketing minds is: “How do you actually get started using intent data to grow qualified pipeline and, ultimately, top-line revenue?” Let’s find out. ThThThe Big Book oe Big Book oe Big Book of Intf Intf Intent ent ent 131313