Full-funnel marketing Building brand presence (and trust) is a tall With G2 Buyer Intent, for example, you might order for any organization. It's a long game see an account returning to your category and takes a measured, intentional approach time and again. Use the intel to retarget that among marketing, sales, and customer account with content that differentiates your success leadership. product from others in the category—keeping your offering front-and-center along the As marketers, we run omni-channel buyer's journey. campaigns to target, engage, and convert— constantly looking for new levers and channels to reach our target audience with the right message at the right time. Intent data allows you to market with purpose, refining your messaging and improving funnel performance at every stage. Awareness Consideration Loyalty Blog posts Case studies Social media Peer/industry FAQ resources promotions reviews Technical guides Paid campaigns Landing pages Customer success Calls to action Sales outreach stories Newsletters (email workflows, Cross/upselling eBooks personalized SMS, landing pages Webinars outbound calls) Intent-powered marketing, across the buyer journey The Big Book of Intent 14