Drive Intentional Demand with G2 Buyer Intent. When Sir Arthur Conan Doyle wrote about With G2 Buyer Intent you can integrate, the legendary detective Sherlock Holmes, he operationalize, and scale that engagement described a man with almost supernatural all the way through your sales and marketing abilities. He could deduce who committed funnel—ensuring your prospect becomes the crime, their methods, and the motivation your customer in shorter, more efficient behind their devious actions. His abilities, cycles. however, were not rooted in magic but in gathering evidence-based facts, i.e., Intent data gives you the clues you need to trustworthy data. reach them when the right signals indicate they want to be found. Your prospects can be just as elusive. Intent data gives you the clues you need to reach With G2, you get the opportunity to join them them on the buying journey, and meet them on that journey right from the start. Whether with meaningful engagement that can they’re diving into your product category, elevate your brand, differentiate your value, product page, or competitor pages, you’ll get and create demand. alerts in real time and the ability to activate these signals through integrations with your favorite tools. Meet prospects where they are—with the right message, in the right channel, at the right time. ThThe Big Book oe Big Book of Intf Intent ent 3131