And speaking of some of G2’s savviest customers, here are a few examples of how real marketers use G2 Buyer Intent to fuel demand and feed the funnel. Growth marketing Solutions driven by Performance challenge G2 Buyer Intent 12% increase in conversion rates for ads using G2 Buyer Intent Metadata leveraged G2 Buyer Metadata was reaching out to Intent to build targeted 18% increase in average deal cold audiences and had no way audiences with high buying size for ads using G2 Buyer to know if their target audience intent. Intent was in-market to buy. 114% higher click-to-open rate for ads using G2 Buyer Intent 14% conversion rate among high-Intent accounts from G2 Kibo leveraged G2 Buyer Intent Integrated Solutions with Kibo needed a way to scale data to identify in-market Demandbase to drive accounts their outbound outreach efforts buyers and help their SDRs down the sales funnel and drive pipeline— without book more effective meetings. 2.9x higher conversion rate sacrificing efficiency. in accounts identified as high Intent by G2 GoCardless ran G2 Review No. 1 ranking on 9 different GoCardless wanted to break Campaigns to solicit G2 reports, based on 97 new into the North American marketable user feedback, reviews market but had limited brand leveraged G2 Buyer Intent data awareness and was struggling to target high-Intent prospects, 28% lower bounce rate for to educate the market on pain- and used the G2 Content users who come from G2 to the point solutions. Subscription to build brand GoCardless site awareness. 280+ new top-of-funnel leads generated in one year Chargebee leveraged G2 to 3x growth YOY in ICP deals from Chargebee had no way to make the right information competitor campaigns capture missed opportunities available to high-Intent leads. from inbound searches against 4x growth YOY in leads for competitors. Europe-based competitor campaigns The Big Book of Intent 30