Revenue intelligence Building and maintaining profitable revenue That being said, customer adoption and requires seemingly superhero levels of satisfaction scores have become key metrics agility. Prospects are buried in claims of for tracking long-term success. personalized product experiences, but even when you’ve won them over, they need to be Intent data is empathy. It allows you to wooed and won again and again for as long understand your customer, what’s important as you want to retain them. The goalposts for to them, and, ultimately, how to create an acquisition (net new business) and customer intentional buying journey that optimizes growth (upselling, cross-selling, and acquisition and retention. retention) seem constantly moving. RevOps before intent data insights: “We’ve got to reduce our churn rate by 10% this year. Do we have any customer insights that can help us pivot our go-to-market tactics, upsell some of our lesser-known products and improve our new business win rate?” RevOps after using intent data insights: “It seems like those accounts keep returning to our add-on product pages. They may be looking to leverage more of our suite rather than point solutions. Let’s also look at the alternatives they’re viewing in the same product category. Let's align sales and marketing to create playbooks that amplify our value." The Big Book of Intent 17