Competitive positioning Intent signals can alert you when target accounts compare your software to a competitor. More specifically, G2 Buyer Intent can reveal the companies comparing your software to other vendors in your category. Your competitor may have a feature or two that your software doesn't, which provides competitive intelligence and an opportunity to align with your product team to influence the roadmap. You could also leverage these insights by promoting access to a full comparison report, answering the questions your prospects have before they even ask them. What about letting your prospects know that while competitors may have new features, your existing solution takes care of their key goals with different capabilities? Intent gives you the data you need to combat objections with laser precision, and equip your frontline teams with the talking points that matter to your prospects. ThThe Big Book oe Big Book of Intf Intent ent 1515