19 Next Steps Here are four areas to help you make the most for Sales of your reviews . and Marketing How can B2B sales and Use reviews to marketing teams leverage 1 improve your reviews in their own efforts to product . accelerate their pipeline and close more deals? Use reviews to 2 create content for every stage of the sales funnel . Implement 3 a consistent strategy to continually seek out new reviews . Don’t silence the 4 negative reviews . 2 CROWD
The Impact of Reviews on B2B Buyers and Sellers Page 19 Page 21