20 1 Use reviews to improve your product . Reviews are a great way to gauge users’ overall satisfaction and discover underlying issues, challenges they’re facing, and opportunities to streamline actions and usability . Utilize your reviews to continually improve your offering, and show users (and prospects) that you listen to their feedback and actively work to make your product better . BEST PRACTICES: Monitor customer feedback and respond to issues and challenges. Personally reach out and reply to those providing feedback — both positive and negative. When a problem is resolved, reach out to the customer and politely ask if they would update their review. Encourage long-term relationships with your customers to request reviews. 2 CROWD