9 While wanting a site that is easy to navigate and understand is no surprise, almost half of B2B buyers also want a site with a significant amount of data to review, likely to ensure Another its credibility and value . interesting quality from our findings is the buyer’s want for negative reviews . Nearly 1/2 of buyers want a review site that has a significant amount of data to review. So, are negative reviews a deal-breaker? 2 CROWD