10 Part 3: Embrace the Negative It’s normal for you to be worried when a less-than-stellar review comes around, but that doesn’t mean all hope is % lost — quite the opposite, actually. Buyers rely on product 67 of buyers prefer reviews to gain depth and insight to your product before they make the decision, and that means seeing both the to see a mix of positive positive and the negative . and negative reviews . 3 out of 4 B2B buyers say negative reviews help provide a depth of insight to make an informed decision. 2 CROWD