22 3 Implement a continual review strategy . 20 reviews is good, but 20 more that are recent is great . Ensure your reviews don’t grow stale by consistently prompting users to write a review about your product through a variety of channels . You can then use these reviews to aid in your messaging and positioning for future marketing campaigns . BEST PRACTICES: Conduct periodic review Seek out reviews through a campaigns to ensure variety of channels, including users’ voices are heard. email, phone calls, events, email signatures, and your website. Don’t be afraid to ask old reviewers to update their reviews. Once new users have been onboarded, encourage reviews from the get-go. 2 CROWD