15 In total, 70% of sellers said the importance of using reviews in their marketing has increased in the last two years, with an additional 19% saying the importance has stayed the same . Broken down further, over 75% of companies with more than 5 years of experience and 80% of those with less than one year of experience reported an increase as well . % The companies with more experience understand the 70 importance of reviews after refining their strategies, while the less-experienced companies are likely seeing of all sellers currently positive results from their newly implemented tactics . utilizing reviews said the importance of them has How long has your company utilized increased . and/or monitored reviews as part of its marketing mix? 75% 17.7% 0 - 1 year of sellers who have used reviews for more than five years reported an increase in importance . 27.4% 1 - 2 years 80% of sellers who have used 27% 2 - 5 years reviews for one year reported an increase in importance . 15.6% with more than five years of experience 2 CROWD