4 Part 2: The Power of B2B Reviews B2B reviews play a foundational role in today’s buyer’s journey . They assist in illuminating a product’s benefits, potential problems or shortcomings, and they give a credible, unfiltered voice to your product’s user. Reviews are so impactful that 9 out of 10 of buyers are more likely to purchase a product after reading a positive review . And when only 1 in 5 companies are even considering introducing reviews to their marketing mix, there’s an opportunity to close the gap and gain your competitive advantage . But 9 out of 10 buyers 1 in 5 companies only are more likely to purchase a product are considering adding reviews after reading a positive review. to their marketing mix. 2 CROWD