5 When do B2B buyers look at reviews? Through reviews, a buyer is given a fuller picture of your company and your offerings . They allow the buyer a peek behind the curtain to understand the product as it functions in practice, helping them make more informed decisions . So when do buyers look at reviews? Well, all the time . Reviews are not funnel-stage-specific. Though they are more heavily utilized in the middle of the funnel, half of buyers read them when they begin their journey, and nearly half when they’re about to make their final decision. At what stage do B2B buyers look at reviews? 47% during awareness 71% during consideration 42% during decision 0 20 40 60 80 2 CROWD