Looker Achieves 6x Average CTR TM Promoting their G2 Crowd Grid Report on LinkedIn. For Looker, this campaign 85% has generated approximately Looker has a strong presence on G2 Crowd, 85% of all leads from TM GRID REPORT CASE STUDY with reviews from companies of all sizes paid channels. and industries. With a satisfied customer Connecting with Buyers at the Right Time base that has continued to grow, it earned The campaign’s 3% conversion Looker found that prospective buyers evaluating business intelligence Leader status on the G2 Crowd Grid® for rate has outperformed other platforms often utilize networks such as LinkedIn during the due Business Intelligence Platforms report. Using 3% content assets, including other Powering data-driven cultures at diligence stage of the buying process. Looker needed a way to connect more than 1,200 industry-leading third-party analyst reports, a Sponsored Content campaign on LinkedIn, with these buyers during this consideration period to deliver valuable, Looker was able to target its ideal prospects relevant information, with the ultimate goal of bringing them into the and innovating companies sales process. with G2 Crowd’s Business Intelligence Grid. Previously, Looker had promoted various content assets on LinkedIn and has maintained a higher- The Grid offers product insights ranging from to engage these prospects, such as case studies, blogs, and than-average click-through 6x overall satisfaction to ease of implementation advertisements. These campaigns succeeded by increasing leads, but rate on LinkedIn for more fell short of the lead to opportunity conversion rate Looker aimed to Average Click Through achieve. Looker needed a campaign that would continue to drive leads and usability. By offering these prospects a than six months. Rate on LinkedIn trusted third-party asset, Looker was able to from LinkedIn and also convert to opportunities at a high rate. provide valuable content to the right people 85% at the right time. Of All Leads Generated via Promoting G2 Crowd content via LinkedIn Paid Channels Sponsored Content has been a winning combination for Looker. According to 3% LinkedIn, Looker’s campaign is consistently Conversion Rate the top sponsored content across all technology advertisers and generates six Products Used times the average click-through rate • Linkedin Sponsored Content TM compared to the average campaign. • G2 Crowd Grid Report • G2 Crowd Premium Profile continued on next page 23 www.g2crowd.com