CHAPTER 07 THE PARTNERSHIP BETWEEN LINKEDIN AND G2 CROWD LinkedIn and G2 Crowd have a strategic partnership in which reviews from the G2 Crowd site may be shared and brought to life by LinkedIn members while providing product insight on the LinkedIn platform. This functionality allows reviewers to showcase their unique skill sets, knowledge, and expertise with B2B products and services and, likewise, enable brands to promote their customers’ ratings and reviews by spurring meaningful conversations with their LinkedIn followers. With detailed reviews of B2B products and services now a part of the newly searchable LinkedIn newsfeed, we encourage you to explore this functionality — tagged #B2Breviews — and discover what users are saying about brands while helping us foster improved, enriched, and transparent discussions. This integration is driving value for LinkedIn’s technology decision-making community — fostering improved B2B knowledge sharing and empowering LinkedIn members to grow and tell their professional stories. And for solution providers, with more than 67% of today’s buyers using online reviews as part of their daily purchasing process, the ability to share and engage with these third-party online reviews in a trusted crowd-sourced environment is a unique and highly valued opportunity. 24