CONTENTS 01 THE B2B PRODUCT REVIEW OPPORTUNITY 02 B2B PRODUCT REVIEW TRENDS AND BEST PRACTICES FOR MARKETERS 03 ENCOURAGING YOUR CUSTOMERS TO WRITE PRODUCT REVIEWS 04 GLASS HALF FULL: HOW TO LEVERAGE NEGATIVE REVIEWS 05 HARNESS THE GROWING POWER OF YOUR CUSTOMERS’ VOICES SUCCESS STORIES: HOW B2B MARKETERS 06 ARE LEVERAGING PRODUCT REVIEWS FOR SUCCESS Product Reviews Level the Playing Field for Kimble’s Specialized PSA Solution Looker Connects with Buyers at the Right Time on LinkedIn 07 THE PARTNERSHIP BETWEEN LINKEDIN AND G2 CROWD 02