The evolution of the buying process has embraced We’ve created this guide to explore the transparency provided by real user reviews. how B2B marketers can take better advantage of the review ecosystem that Recent research from Northwestern exists — whether they’re participating 95% University shows that 95% of in it or not. In this guide, we’ll examine: shoppers use online reviews before making a purchase. Why reviews are becoming increasingly important And a product with five reviews has to B2B marketers 270% a 270% higher likelihood of purchase How B2B marketers can than a product with zero reviews. leverage B2B product reviews Because buyers want more insight into the value, How B2B marketers can function, and reliability of products, they use many encourage their customers sources to gain this insight. Often, our peers provide to write product reviews this information, and many times their insight is devoid of traditional advertising and brand messaging. How to leverage negative reviews This is even more relevant for businesses and Why B2B product reviews are professionals. In fact, peer-to-peer, influencer, part of a larger push toward practitioner, colleague, and authenticated and investing in customer voice verified user reviews are today’s primary sources as a business and marketer for pre-purchase B2B guidance, education, Success stories on how B2B and research. We see this firsthand as 550,000+ marketers are leveraging product LinkedIn authenticated and human verified user reviews inform purchasing decisions for nearly two reviews. million monthly unique visitors on G2 Crowd. 05
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