TECHNOLOGY BUYERS TRUST THEIR PEERS 8 in 10 decision-makers look outside the buying committee for information and counsel on B2B solutions. CASE Reviews, surveys, and usage 51% stats from fellow technology IN POINT: users make up 51% of today’s trusted sources. A recent survey from LinkedIn found that online ratingS and reviews Play 70% of technology a significant role in over 70% buyers are likely to discuss halF oF all technology solutions or vendors with Purchases. their professional peers. External discussions around technology solutions and products are highly leveraged resources for both IT and non-IT functions. 04