By using G2 Crowd as a key part of its marketing efforts, Kimble has leveled the playing field for its specialized PSA solution. Kimble’s customer success teams point clients and prospective customers to the G2 Crowd site for impartial and independent reviews. Reviews also establish an important feedback loop, creating a better experience for users. In addition, Kimble sees a trend toward moving away from product suites to individual products. Capitalizing on this idea, Kimble ensures that its products can be integrated with other software to customize the user experience. m o r e f c i ho e c l p s peo e v i er d g tt w a o r ’t m 2 C sn G e o t d ers — i d i v s o a e pr m h l r p i ti l u rs a f m a l l o g d n eti rk a e y m l n p a g peo w m n ho li l e ut t bo t a o rs. s n ’ e . It y d u n g b pe n ti o s a t c u ut ed bo s a ’ t ; i y u o b t t a h w MARK ROBINSON CHIEF MARKETING OFFICER, KIMBLE PROFESSIONAL SERVICES AUTOMATION 21