CASE When it began to consider With G2 Crowd, Kimble has boosted STUDY: partnering with G2 Crowd, Kimble its brand awareness and flow of Professional Services Automation qualified leads. G2 Crowd’s verified PRODUCT REVIEWS faced off against well-funded user reviews assure Kimble that LEVEL THE PLAYING competitors with bigger marketing “real” customers are commenting FIELD FOR KIMBLE'S budgets to promote their PSA on its PSA solutions as well as its SPECIALIZED PSA offerings. With Kimble’s strong competitors’ products. SOLUTION focus on innovation and customer satisfaction, it has devoted Through G2 Crowd, prospective far more resources to product customers gain a balanced and development than to marketing independent view of multiple PSA and sales. Kimble’s goal is to let solutions in one place. Kimble also the product speak for itself. leverages its high user satisfaction ratings in the highly competitive But how could Kimble ensure PSA category to reach prospective that its solutions gained buyers. Thanks to G2 Crowd reviews, visibility amid a sea of customers are able to see how competitors buying online Kimble’s PSA solutions work with advertising? Kimble’s answer was complementary “best-in-class” to leverage the G2 Crowd platform. products from other vendors. This allows Kimble to gain an edge against larger firms with suite solutions that include a PSA component. 20