116 The Marketing Landscape Total marketing categories In the Marketing landscape, we’re seeing more products embracing “ 5,876 merging solutions to become ‘one stop Total marketing shops’ for the consumer. vendors The increasing popularity of these products is due to the marketer’s 6,359 ability to seamlessly focus on multiple segments and channels.” Total marketing products 363,279 Total marketing reviews Matthew Miller Principal Analyst, AI, Automation & Analytics @ G2