Marketing Category Insights • Marketers demand tools to better understand and engage with buyers across channels Understanding the needs and intent of 10 fastest-growing Marketing categories buyers is pivotal to marketing effectiveness. Knowing their mobile YoY percentage increase Total product count habits and having the ability to create an QR Code Generator ideal mobile experience has been a constant and increasing shift as well. Content Creation With these mandates in mind, the Press Release Distribution fastest-growing Marketing categories Brand Intelligence represent those focused on securing assets and information faster - for URL Shortener either the consumer or the vendor – with QR Code Generator tools seeing the Lead Intelligence fast growth - 66% over the Influencer Marketing Platforms past year. Email Deliverability SEO Tools Market Intelligence Source: G2 data ‘“Percent increase” calculates how much the category grew between Sept. 1, 2022 and Sept. 1, 2023, based on new product profiles created on G2 and added to the category in that timeframe. See methodology in appendix for more details.