Marketing Product Insights • Most Visited New Products Rank Product Main Category The most visited new Marketing products reinforce the trends observed 1 Webinar in fastest-growing Marketing categories, underscoring buyers’ 2 Other Marketing increasing desire to efficiently understand and engage 3 Lead Intelligence with customers. 4 A/B Testing Looking to host webinars, create 5 content, and understand lead and Content Creation product data, marketers are 6 Content Creation researching new tools across these categories to improve their results. 7 Social Media Management 8 Online Community Management 9 User Research 10 Other Marketing Source: G2 data Eligible product profiles were created on G2 and added to the category between Sept. 1, 2022 and Sept. 1, 2023. “Most visited” counts unique G2 profile page views during the same time period.