CONFIDENTIAL CONFIDENTIAL Outreach Best Practices If you’d prefer to run your own campaign, please keep in mind: Subject Lines: ● Email 1: Review [Product], get a $25 Amazon card ● Email 2: Re: Looking for feedback on [Product] ● Email 3: Last chance - Review [Product], get $25 Amazon card When to Send? ● Do not send on Mondays. (if you really really need to, make it for the afternoon) ● For Tuesday through Thursday, send between 1pm-4pm ● For Friday, send mid-morning ● Try to vary your times (ex. 3pm, 11am, 1pm for a full campaign) MON TUE WED THU FRI Week 1 1st email 2nd email Week 2 3rd email DON’T DO THIS Don’t send your emails out on Mondays !