CONFIDENTIAL Outreach Best Practices Step 3: Follow up with up to 2 reminders 2x We recommend sending up to 2 reminders after your initial email. People’s inboxes are so full that it’s easy for a single email to fall through the cracks; sending multiple gentle reminders increases the odds that at least one of your messages will get opened. Leverage Your Email Marketing or Marketing Automation tool: Using your own email marketing or marketing automation tool will allow you to see who clicked and opened each email send. You can also track bounce rates to and remove any contacts who unsubscribe. We see the highest conversion rates from the first email we send, followed by email two and then three. If you’re hitting your review targets after just one or two emails, you can adjust accordingly and omit sends if needed. Q A Hi NAME, Just wanted to remind you that we’d still like to hear your feedback on PRODUCT – do you have a few minutes today to submit a review on G2? Don’t forget, the first 20 reviewers will earn a $25 Amazon.com gift card. The gift card is from G2, and your eligibility to receive it is in no way conditioned on the content of your review. You can submit your review here (LINK to landing page). It takes just a few minutes, and you’ll need to sign in with your LinkedIn account so G2 can validate your identity. Thanks! We recommend allowing for 2-3 days between each reminder email When should you send the follow-ups? DO THIS Draft and schedule up to 2 reminders (in your email marketing tool or in your calendar).