How to Measure the Effectiveness of Intent Data. Measuring the effectiveness of intent data on your demand strategy and sales cycle might seem intimidating, but it’s reasonably straightforward. So how can you get started driving a performance-driven mindset? SALs QTD MQL Generated WoW ThThThThe Big Book oe Big Book oe Big Book oe Big Book of Intf Intf Intf Intent ent ent ent 20202020